On Wednesday 26th June, GUINNESS & Co. launched a major new initiative, Arthur Guinness Projects. This was designed to champion and celebrate people whose ideas, passion and spirit are enhancing and shaping our culture and identity. The initiative is offering support and funding to the winning entries in the areas of Arts, Music, Sport and Food.
Together with a panel of 16 experts including Dylan McGrath, Jim McGuinness, Chris O’Dowd and The Script, GUINNESS & Co. are looking for your ideas – this is your chance to turn something you dream about into something you actually do. The Arthur Guinness Projects panel has been created to choose the overall winning projects, but also to provide mentoring and support to the overall winners.
Entries will be accepted from the 26th of June until 9th August, but even if you don’t have a project to put forward, they still want you to get involved – anyone can vote and this could be the difference between your favorites making it into the top 10%. The general public will vote online for the projects that they would most like to see come to life during the application period and up until the 23rd of August, 2013. Additionally, there will be a wild card element to the process. The projects panel can choose from the pool of projects that did not make up the top 10% in their respective categories, and award up to four wild card projects.
In determining successful applicants, the expert panel will be looking for projects that will inspire everyone across the Island of Ireland; those that deliver on innovation, creativity, achievability, as well as cultural and social good.
Speaking at the launch, Stephen O’Kelly, Marketing Director, GUINNESS said, “Arthur Guinness Projects has been inspired by our founder, Arthur Guinness. He was a true visionary, one of the original innovators who, along with many generations of the GUINNESS family, made many varied philanthropic gestures. We are continuing this tradition with the launch of Arthur Guinness Projects”.
The Arthur Guinness Projects winners 2013, a reflection of Ireland’s spirit, culture and modern identity, will be revealed on 23rd September. Also, some of the winners and applicants will be showcased as part of this year’s Arthur’s Day celebrations.
For more on the Arthur Guinness Projects cultural initiative click https://www.arthurguinnessprojects.com/blog/introducing-arthur-guinness-projects