Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top
seven platforms used by marketers, with Facebook leading the pack by a long shot with
93% of marketers using the platform.
Changes since 2014: Facebook declined from 94% to 93% and Twitter from 83% to
79%. Google+ increased by 2% from 2014, taking the fourth position. Instagram rose
significantly from 28% in 2014 to 36% in 2015.
YouTube is more commonly used by larger businesses. For example, 71% of businesses
with 100+ employees use YouTube, compared to 38% of the self-employed.
More than half of marketers (52%) chose Facebook as their most important platform,
followed by LinkedIn (21%), Twitter (12%) and then YouTube (4%).